Is a revolution happening? Artificial Intelligence (AI) has come in but has become a misnomer. Many AI-generated content creators have turned into spam generators. They are widely available but aren’t necessarily the next big thing. It is an understatement to say it is reshaping everything.
AI has been able to help with content and SEO plus web design and development. AI algorithms, tools, and software are under intense scrutiny. They have turned AI into a misnomer. Many AI algorithms aren’t exactly AI algorithms and they are not created properly. AI has been rushed into the market quite early.
Is AI riddled with scandals?
There has been a notion of AI-written content getting hit by scandals where it compromised Google’s own algorithm rules. ChatGPT was used to create spammy content that spammed search engines and filled the web with unbearable and badly written content. Not only users but even companies and regulatory authorities began scrutinizing content.
This led to changes in the way audiences expect content to be created, designed, and presented. AI has redefined content experience from the audience’s perspective, but it is also asking for the ethical use of AI-powered tools.
A lot of AI-powered tools have entered the market. These very tools have proven to be ineffective in most instances. It was the least discussed of all aspects but now it is being discussed in many aspects too.
Now it has become quite a hotly discussed topic. Web content is evolving and content creators, marketers, and writers are deeper into content. They’ve fixed AI-generated ones, proving that humans are better than AI. This is why Google has been adjusting and fixing its algorithms. It is on the lookout for anything out of the ordinary in the world of content.
How has the world reached the accelerated future of web content?
For many years, Search Engine Optimization (SEO) professionals have been exploring about doubling down the moderation of web content. Content marketers have called for SEO professionals to abstain from keyword stuffing and go for context. Even digital marketers call for going for context in content.
Experts from a Dubai Web Design Company take a look back at the Google August 2018 Core Update (aka Google’s Medic Update). This update was supposed to make the modern-day conversation come to improve expertise, authoritativeness, and trustworthiness (E-A-T). The outcome became experience, expertise, authoritativeness, and trustworthiness (E-E-A-T).
Expectations were beyond Google’s ability to identify top-notch content
The burn was slow. Yet the public’s perception was outpacing Google’s abilities and innovations. In 2021, publications began calling out Google’s search results quality in the form of articles.
There has been an evident change in how Google identifies and distinguishes content. It even ranked top-notch content differently which raised questions. For Google’s abilities, it was a large yet qualitative leap to check the quality of content. It isn’t perfect but is the beginning of the way Google was raising standards on what can, and cannot rank well on Google’s Search Engine Result Pages.
Marketers have been tracking the results of Google’s algorithm updates closely. They have been doing that for a decade. Unfortunately, the results weren’t as good as anyone would think. Some find it nonsensical to think the results became bad. Yet the truth is that Google’s algorithm updates were the best thing to happen.
Improving the technology behind Google’s algorithm is a slow process. Former Google Executive Marissa Mayer believed that Google was able to do quite a lot from a technological viewpoint.
A lot of allegations and cases against large corporations piled up before congresses and courts. They’ve been facing hearings in both the United States and across the globe. This raised skepticism and raised shadows of doubt about the content consumers across the world consume from the web.
Website accessibility also became an issue because clickbait content once ruled the web. Websites not only need to be responsive but also compliant with the Americans with Disabilities Act’s (ADA) provisions for online access. Websites need to be more user-friendly and readable than ever.
In short, Google still has a lot to do. There is still more work to be done. With Yahoo making a comeback, and AI content generators making a big mess of work; Google needs to rework its algorithms and bring back top-notch content.