As per a recent survey, 89% of individuals were convinced to buy a product after watching its explainer video. [Source: Hubspot]
Such statistics clearly show the importance of explainer videos for a brand. We’re here to talk about the same in detail.
First, we will focus on the reasons why explainer videos are important. Then, we will touch upon how to get the best explainer videos. Finally, we will shed light on how to hire a reliable explainer video company.
Top Benefits to the Brands
The benefits of explainer videos are aplenty. We have shortlisted the top five for you. Let’s understand how an explainer video gives your brand a boost.
1. Increases Brand Awareness
Imagine scrolling through your social feed, and there it is – a colorful, attention-grabbing video that you can’t help but watch. That’s the magic of explainer videos. They’re the neon sign in the digital jungle that ensures your brand gets noticed. Just make sure you’re choosing a credible explainer video company for this purpose.
2. Highlights Product Benefits
Explainer videos break down complex products or services into easily digestible bits. Need to understand how that new gadget works? An explainer video has got you covered. They showcase a product’s benefits and features concisely, leaving you convinced that you need it in your life.
3. Communicates Your Brand’s Message
Every brand has a story, a message, and values to share. Explainer videos are the ultimate storytellers, narrating your brand’s tale with engaging visuals, captivating animations, and a sprinkle of humor. Your audience won’t just hear your message. They’ll feel it and remember it!
4. Captures Target Customers
Imagine trying to catch fish with a dull hook. Not happening, right? Think of your target customers as those slippery fish, and explainer videos as the shiniest, sharpest hooks in the marketing pond. These videos are tailored to resonate with your specific audience, addressing their pain points and desires.
5. Cost-Effective Brilliance
Creating high-quality video content used to cost a fortune. But explainer videos are here to save your budget! They’re cost-effective compared to live-action videos. With the right script and a talented animator, you can create a killer explainer video without breaking the bank.
How to Get the Most Out of Explainer Videos
One of the common mistakes a new company commits is creating an explainer video themselves. More often than not, the new ones lack the expertise and technical skills for a professional-level vids. That’s where the role of explainer videos becomes so prominent. Even if you’re hiring a video maker, you need to know certain tips. In this section, we have covered the major ones.
1. Keep it Light and Add Some Humor
Let’s start things off with a chuckle, shall we? Picture this: Why did the marketer bring a ladder to the video shoot? Because they wanted to reach new heights, of course! Now that we’ve got your attention, let’s dive into the nitty-gritty.
In the world of explainer videos, humor is your secret weapon. A well-placed joke can be like a breath of fresh air, breaking the flow and creating a memorable moment. Just remember, humor works best when it aligns with your brand’s personality and doesn’t overshadow the main message.
2. Benefits, Not Features
Alright, let’s talk about the heart of your explainer video: the content. If you’re selling a product, it’s tempting to rattle off its features like a laundry list. But here’s the thing: people care more about what a product can do for them rather than its technical specs.
Think about it this way: You’re not selling a smartphone with a 20-megapixel camera. You’re selling the ability to capture breathtaking memories with every snap. Focus on the benefits, the positive impact your product or service brings to your audience’s life. That’s what’ll get them hooked.
3. Channel Your Inner Pro Voice
As you dive into crafting your explainer video, remember that while humor can be a great tool, professionalism is key too. Think of your video as a virtual meeting with a client – you’d bring your A-game, right?
Speak clearly, confidently, and maintain a steady pace. If you’re using a voiceover artist, make sure they exude authority and knowledge. Your audience should feel like they’re in the hands of an expert, ready to absorb the information you’re sharing.
4. Simplicity is Key
Now, let’s talk about the script. Explainer videos are all about clarity and simplicity. Imagine you’re explaining your product to your grandmother – you’d want to keep it straightforward and easy to understand, right?
Remove any jargon, complex terms, or unnecessary details. Break down your message into bite-sized chunks, and present them in a logical order. Your audience should be able to follow along without needing a dictionary or a PhD in your industry.
5. Conquer Complexity With Whiteboard Animation
Ah, the magic of whiteboard animation! When you’re faced with explaining complex ideas, this tool becomes your knight in shining armor. It’s like having an artistic wizard at your disposal, turning intricate concepts into visually engaging stories.
Whether you’re unraveling the mysteries of quantum physics or demonstrating the inner workings of a complex software system, whiteboard animation can simplify the process and help your audience connect the dots.
Hiring the right team
An animated explainer video company does all the heavy work on your behalf. You get the videos that are at par with those of top brands across the globe. Now, hiring the right team can be tough. Begin by looking at the websites of the potential agencies. If they’ve a nice, attractive website – the chances are, they will do the right job for you. Second, go through their portfolio. Send them mail asking for their previous jobs. Also, compare the quotes of different service providers. Hire a team that involves marketers, animators, and designers in the process. Avoid hiring a company or an individual that specializes only in graphic designing.